Canadian Wildlife Federation - Ban With A Plan
Services
Branding, Video Production, Web Development, Trade Show Graphics
The Challenge
The Canadian Wildlife Federation needed a campaign platform to mobilize public support around banning a harmful pesticide from use on Canadian food crops. The campaign required a strong identity, a petition-driven web presence capable of handling national traffic, and supporting materials for trade shows and public events.
What We Delivered
We developed the full Ban With A Plan campaign from concept through execution. This included campaign branding, a video that explained the issue clearly and compellingly to a general audience, and a web platform built specifically to drive petition signatures across Canada. Trade show graphics extended the campaign into live environments, giving organizers a consistent and professional visual presence at public-facing events.
The Ban With A Plan campaign called for a creative approach that matched the urgency of the cause. JoyGrafika developed a bold, confrontational visual identity built around the unlikely hero of the neonicotinoid debate: the pollinator. The campaign leaned into activist energy rather than conventional conservation imagery, using raw typography, high contrast red and black, and an unapologetic tone to cut through and connect with a broader public audience. The goal was to make people stop, react, and get involved. The posters did exactly that.
The campaign was met with overwhelming support across Canada, quickly gaining national attention and public engagement. Within the first two days alone, the petition gathered over 300,000 signatures, nearly overwhelming the web server and underscoring the urgency and resonance of the message. The rapid response highlighted both the effectiveness of the multimedia approach and the widespread concern for the protection of pollinators and their habitats.
JoyGrafika produced the Ban With A Plan campaign video to translate a complex pesticide issue into a clear, urgent story for a general audience. Combining bold motion graphics with a direct, activist tone, the video gave the campaign a shareable centrepiece that drove people from awareness to action and helped push the petition past 300,000 signatures.